The recruitment is a key activity that has a significant bearing on the growth and future of any organisation or a company. A slip in the employees’ selection can ground years of good work and growth. An effective selection, on the contrary, could possibly give organisation a future leader and drive it to a higher level of success. Campus recruitment has its advantages provided the employers make up an experienced team that knows its requirement and ways of choosing right colts.
Recruiters & job-seekers
Recruiters have been visiting reputed educational institutions such as IITs, IIMs, colleges and universities to pick up job aspirants having requisite technical or professional skills. Job seekers are provided information about the jobs and the recruiters, in turn, get a snapshot of job seekers through constant interchange of information with respective institutions.
A preliminary screening is done within the campus and the shortlisted candidates are then subjected to the remainder of the selection process. Some of the leading managers of famed companies – Wipro, Capgemini, Virtusa, HCL, Tech Mahindra – have been selected in the past through campus recruitment. This underlines the importance of campus recruitment for both employers and their prospective employees.
Reputed organisations like Hindustan Lever Ltd., Proctor & Cable, Citibank, State Bank of India, Tata and Birla group of companies have been visiting IIMs and IITs regularly. They even sponsor certain popular campus activities with a view to earning goodwill in the job market. The immediate advantages of campus recruitment have been that it helps locate candidates and get access to their resumes to start the selection process.
Ready advantages of campus recruitment:
- Reduces the cost of a bad hire in a particular city
- Needs minimal manpower from client’s side
- Ensures easy co-ordination
- Helps reach out to a bigger crowd
The flip side of campus recruiting means hiring people with little or no work experience. The organizations will have to offer some kind of training to the applicants, almost immediately after hiring them. It demands careful advance planning, looking into the placement- weeks of various institutions in different parts of the country.
Further, campus recruiting is costly for organizations situated in another city. The cost of airfare, hotels for stay and conveyance are proving to be an expensive exercise for the organisations. If campus recruitment is used, necessary steps are to be taken by human resource department to ensure that recruiters are knowledgeable concerning the jobs that are to be filled and the organizations and understand and employ effective interviewing skills.
The campus recruiting companies have to develop a sixth sense to sift the chaff from grain – at times identifying potential candidates could be very tricky in the campus chase for a right peg for right hole.
Favourite hunting grounds
Known MNCs go to a few of their favourite institutions only for placements and often are not inclined to ferret out the best talents from the lesser level colleges. They look for ‘A’ grade colleges as they have been certified by hither authorities with a good grade.
And, to a cap, its accreditation is another big help. The lesser-known institutions with far greater talent are left out in the campus recruitment either because there are no alumni working in bigger companies or their location puts them at a disadvantage for the campus selection.
Points to ponder over
A campus placement entails a lot of investment for the company and they’re afraid that if they risk visiting colleges other than the branded ones, it may result in a loss for them. Besides, top MNCs have recruitment cells, but they are no match for our population. Does Apple recruit BTech and MTech grads from Indian engineering colleges? This is an important point to ponder over for the fresh job-aspirants, eyeing the next recruitment drive in their campus.