In recent times, mobile application downloads have gone up to a staggering 270 billion! This is a lot about how users are switching over to accessing internet on mobile devices. When it comes to mobile internet users, mobile applications take up 84.9% of the total time spent on a mobile device by mobile phone users. Web browsing takes up the remaining. So one no longer needs to ask if mobile marketing, especially over apps is important!
Mobile applications offer exclusive spaces of distraction-less interaction with the consumer or potential client. This makes it all the more reason for organizations to roll out mobile apps. They also form an important source of information when it comes to getting updates and analysis on consumer behavior or consumer preferences that can have a huge say in the future course of action. This is why having mobile application has become of utmost importance for any growing company.
IIHT offers the following Programmes under Mobility.